A Company Is Selling Software to Help You Rank in ChatGPT's Answers

The pitch: SEO, but for machines

On October 6, a company called Kradeos launched a product designed to solve a problem most B2B marketers didn't know they had: their software might be invisible to AI assistants.

The platform, Kradeos.ai, is built specifically for B2B software and SaaS companies. Its purpose is unusual. Instead of helping a company rank on Google, Kradeos aims to improve whether ChatGPT, Claude, or Perplexity mention, recommend, or accurately describe that company's product when a buyer asks for suggestions.

The underlying anxiety is real. A procurement manager may skip search engines entirely and simply ask an AI assistant, "What are the best tools for contract management?" or "Which CRM integrates with SAP?" If the assistant's answer omits your product, the buyer may never know you exist. No website visit. No demo request. Just a shortlist generated from a blend of public information, reviews, and whatever the model happened to absorb during training.

Kradeos turns that concern into a service category. The company describes its platform as offering monitoring, analytics, and presumably some form of optimization workflow—all focused on AI-generated recommendations rather than traditional search rankings.

Why this is stranger than ordinary SEO

Traditional search optimization has a visible target: specific keywords, specific rankings, specific pages. AI visibility is fuzzier. The "ranking" may be a paragraph in an answer, a citation in a comparison, or a recommendation that changes depending on how the user phrases the question and which model version they're using.

That creates a strange new marketing loop. A SaaS company asks an AI assistant to recommend software. The assistant produces a list of competitors. The company then pays for software to measure why it was excluded. It publishes or changes information so other AI systems are more likely to include it. Those systems may change their behavior without notice.

Businesses are now optimizing not only for human discovery, but for machine-generated reputations.

The timing matters. The same week Kradeos launched, DaVinci Commerce introduced "Product Context Memory" for personal AI shopping agents, and Landbase launched an AI agent for targeting, enrichment, scoring, and outreach. Anthropic released a Google Workspace add-on in public beta, pushing its assistant deeper into everyday business software. All of these products assume AI systems will increasingly mediate buyer decisions.

Kradeos is different because it targets the layer above those products: the way AI systems decide which vendors deserve attention in the first place.

The broader implication

The launch suggests that brand awareness is becoming an input problem. SaaS companies have spent years trying to control how prospects encounter them—through websites, paid search, review sites, analyst reports, sales development. AI assistants now remix all of those signals into an answer that may be impossible for a vendor to fully inspect or control.

That creates a potentially lucrative but uncomfortable market. Vendors may need to track questions they never knew buyers were asking, discover that an AI assistant has outdated product information, and identify whether competitors are being recommended more often. The result could be a new version of marketing analytics in which the key metric is not traffic or clicks, but share of AI-generated consideration.

It also raises an awkward question: if every B2B company optimizes for AI recommendations, will the resulting answers become less trustworthy? The system could evolve from search-engine optimization into recommendation-engine gaming, with vendors manufacturing content and third-party signals to influence machine-generated shortlists.

The human angle

That tension gives the Kradeos launch its weight. The product is not merely another AI feature for sales or finance teams. It is a tool for companies that are worried an AI assistant might quietly decide they do not exist.

The weirdest part may be how normal this will seem in a year. Marketing teams will track "AI mention volume" the way they now track backlinks. Product managers will argue about whether Claude's description of their features is accurate. Entire budgets will shift toward maintaining a presence in answers no human wrote.

For now, Kradeos is selling access to a new kind of visibility. The product is a dashboard. The anxiety is whether you're on it.