The unusual, unexpected, and human side of B2B technology
YouLinc's new platform turns LinkedIn's 1 billion users into an automated referral network — walking a fine line between efficiency and platform compliance.
Legora hit $100M ARR by repurposing AI research tools for contract review. Their secret? Enterprises were already hacking together their own broken solutions.
StoreKit, a UK point-of-sale systems company, turned transaction data into a viral pub crawl guide—and accidentally invented a new sales channel.
Legora reached unicorn status faster than most legal tech companies reach profitability. The secret: borrowing playbooks from industries that have nothing to do with law.
Legora hit $100M ARR in 18 months after accidentally stumbling into enterprise legal workflows. The kicker: it wasn't built for businesses at all.
The world's largest bank launched an advisory group of pro sports stars to address financial challenges in careers averaging 3-5 years. It's enterprise banking meeting life-or-death money decisions.
Strike Graph just launched an AI tool that ditches self-reported vendor assessments in favor of analyzing actual proof. Thousands of compliance teams are about to rethink their entire process.
Clay, a tool built for finding sales leads, is being repurposed to match SaaS companies with partners in gaming, CPG, and healthcare—cutting list-building time by two-thirds.
LocaliQ's Dash AI handles 80% of B2B personalization work autonomously — and the unintended consequence is marketers are finally free to be human again.
Enterprise customers are cutting licenses by 80% because autonomous AI now does the work. The $2 trillion B2B software model just broke.
OPLOG just announced it's ditching broad logistics to build systems that let AI agents buy from AI agents — no humans required. The future of B2B might not include you.
Shark Beauty—yes, the vacuum people—just launched a wet-to-dry styling tool that could reshape how salons train staff and serve clients.