The unusual, unexpected, and human side of B2B technology
Tractor Zoom tracks $30 billion in farm equipment sales. Reinsurers are buying that data to predict climate stress before crop forecasts do.
Shadow AI usage is creating an inverted power dynamic: niche B2B suppliers are discovering enterprise vulnerabilities before the companies themselves do.
Causeway Technologies went to a four-day workweek with no pay cut. Applications doubled. Their customers still work six days on-site.
Three companies turned their business models inside-out this week. One tire maker went full telematics. One payroll connector became a credit gatekeeper. And Microsoft decided to sell insurance.
Enterprise buyers thought they were automating catalog searches. Instead, they've created gatekeepers that decide which suppliers are even visible—based on spreadsheet hygiene, not relationships.
A Canadian miner licensing flood models to pension funds. Walmart running warehouse robots for competitors. Three B2B opportunities nobody saw coming.
Delivery drivers are feeding their routes into their employer's own AI optimization tool — and using the results to prove their quotas are mathematically impossible.
Instead of boosting corporate posts, marketing teams are turning employees into sponsored creators. It's cheaper than ads — and people actually trust it.
OpenText, the 1980s enterprise software firm known for document management and fax servers, is now positioning itself as an AI-first cybersecurity platform. It's not just rebranding.
Schneider Electric built an internal procurement platform for its own factories. Now four companies pay to use it instead of buying from Oracle or SAP.
Anthropic—one of the world's best-funded AI labs—is now buying compute from SpaceX. Not AWS. Not Google. A rocket company.
A major manufacturer's AI pilot delivered no measurable benefit for most tasks—but accidentally revealed where these tools actually work.