The unusual, unexpected, and human side of B2B technology
Schneider Electric built an internal procurement platform for its own factories. Now four companies pay to use it instead of buying from Oracle or SAP.
Anthropic—one of the world's best-funded AI labs—is now buying compute from SpaceX. Not AWS. Not Google. A rocket company.
A major manufacturer's AI pilot delivered no measurable benefit for most tasks—but accidentally revealed where these tools actually work.
While 95% of B2B marketers pile into AI tools, one Michigan agency is pitching the opposite: human-first, AI-assisted. It's working.
Metropolis Technologies built computer vision to run garages. Now it's selling that same orchestration layer to financial firms and hospitals—and it's already a seven-figure side business.
Allflex built a platform to route health alerts for 400 million cows. Now logistics firms are licensing it to manage broken refrigeration trucks.
86% of B2B marketers use AI for content creation. The surprising result? Good taste is now more valuable than production speed.
Employees are bypassing IT to use ChatGPT for work—and enterprises are scrambling to police a problem they didn't see coming.
KURU Footwear blocked out all foot images across its site on April 1st, citing 'financial reasons.' The prank exposed real costs plaguing B2B commerce.
A federal ruling says Perplexity's bot gained unauthorized access to Amazon's systems — and suddenly every B2B platform needs a new security playbook.
MSG's facial recognition tech—sold as a crowd safety tool—was allegedly used by owner James Dolan to ban lawyers, rowdy fans, and a transgender woman based on personal grudges.
James Dolan turned enterprise security tech into a personal enemies list. A whistleblower lawsuit reveals how a B2B surveillance system got repurposed for spite.