The unusual, unexpected, and human side of B2B technology
StoreKit, a UK point-of-sale systems company, turned transaction data into a viral pub crawl guide—and accidentally invented a new sales channel.
Legora reached unicorn status faster than most legal tech companies reach profitability. The secret: borrowing playbooks from industries that have nothing to do with law.
Legora hit $100M ARR in 18 months after accidentally stumbling into enterprise legal workflows. The kicker: it wasn't built for businesses at all.
The world's largest bank launched an advisory group of pro sports stars to address financial challenges in careers averaging 3-5 years. It's enterprise banking meeting life-or-death money decisions.
Strike Graph just launched an AI tool that ditches self-reported vendor assessments in favor of analyzing actual proof. Thousands of compliance teams are about to rethink their entire process.
Clay, a tool built for finding sales leads, is being repurposed to match SaaS companies with partners in gaming, CPG, and healthcare—cutting list-building time by two-thirds.
LocaliQ's Dash AI handles 80% of B2B personalization work autonomously — and the unintended consequence is marketers are finally free to be human again.
Enterprise customers are cutting licenses by 80% because autonomous AI now does the work. The $2 trillion B2B software model just broke.
OPLOG just announced it's ditching broad logistics to build systems that let AI agents buy from AI agents — no humans required. The future of B2B might not include you.
Shark Beauty—yes, the vacuum people—just launched a wet-to-dry styling tool that could reshape how salons train staff and serve clients.
Clay, built to scrape LinkedIn for leads, is being repurposed to find integration partners by scanning tech stacks for hidden overlaps—no cold outreach required.
AI agents are starting to handle procurement without human oversight—analyzing inventory, comparing suppliers, and placing orders based purely on speed and price. By 2026, major retailers may not have a person in the loop at all.